BonesseBrand Foundation
Role: Creative Director (Strategy)Design: Erin Lawrence (Packaging/Content/Web)Web Dev: Stein DavisPhoto: Zach PetersonMotion: Carter Green, Erin LawrenceCopy: Mary L'Abbate, Katherine Milligan
U.S Foods & Pharmaceuticals (USF&P), created an amazing new bone loss supplement called, Bonesse. Margle was tasked with creating a full visual and verbal brand platform in addition to an expansive digital strategy.
Brand Strategy
We defined three key personas aligned with stages of bone loss—women 35–45 (preventative), 45–60 (post-menopausal), and 60+ (osteoporosis regeneration). Our goal: position Bonesse as a trusted leader in bone health through a nurturing, educational approach.
Next, we constructed the Bonesse voice and North Star to best communicate their key value propositions.
Lastly, we created a bold yet comforting visual system, pairing a rich, authoritative palette with a vibrant orange accent to add energy—especially effective across social.
Paid Content
Communicate health, wellness and a confidence like no other. Each piece of content had consider three things - Education, Science and Confidence. And while the topic itself can be a little alarming to those on the younger end of the demographic spectrum, it was essential for the work to be approachable.
Website
Packed with tons of otherwise dry information with a human and approachable delivery. There is so much science behind this product that it can easily get over complicated and we'd lose the audience. The site does a nice job of providing useful, simple information but also gives enough to educate on a more granular level.
Product Packaging
Elegant and bold. A rich contrast between light and dark, touch and feel were factored into the design. Gold foiling, spot gloss and tactile coating treatments were used to give it a premium feel. The line work on the box was inspired from the cells of bone that tastefully elevated its presentation in a softer, refreshing way.
Up Next:
SupernolaDigital & SocialEcosystem
View Project →
BonesseBrand Foundation
My Role: Creative Director (Strategy)Designer: Erin Lawrence (Packaging/Paid Content/Web)Web Development: Stein DavisPhotography: Zach PetersonMotion: Carter Greene, Erin LawrenceCopywriter: Mary L'Abbate, Katherine Milligan
U.S Foods & Pharmaceuticals (USF&P), created an amazing new bone loss supplement called, Bonesse. Margle was tasked with creating a full visual and verbal brand platform in addition to an expansive digital strategy.
Brand Strategy
We defined three key personas aligned with stages of bone loss—women 35–45 (preventative), 45–60 (post-menopausal), and 60+ (osteoporosis regeneration). Our goal: position Bonesse as a trusted leader in bone health through a nurturing, educational approach.
Next, we constructed the Bonesse voice and North Star to best communicate their key value propositions.
Lastly, we created a bold yet comforting visual system, pairing a rich, authoritative palette with a vibrant orange accent to add energy—especially effective across social.
Paid Content
Communicate health, wellness and a confidence like no other. Each piece of content had consider three things - Education, Science and Confidence. And while the topic itself can be a little alarming to those on the younger end of the demographic spectrum, it was essential for the work to be approachable.
Website
Packed with tons of otherwise dry information with a human and approachable delivery. There is so much science behind this product that it can easily get over complicated and we'd lose the audience. The site does a nice job of providing useful, simple information but also gives enough to educate on a more granular level.
Product Packaging
Elegant and bold. A rich contrast between light and dark, touch and feel were factored into the design. Gold foiling, spot gloss and tactile coating treatments were used to give it a premium feel. The line work on the box was inspired from the cells of bone that tastefully elevated its presentation in a softer, refreshing way.
Up Next:
SupernolaDigital & SocialEcosystem
View Project →
BonesseBrand Foundation
My Role: Creative Director (Strategy)Designer: Erin Lawrence (Packaging/Paid Content/Web)Web Development: Stein DavisPhotography: Zach PetersonMotion: Carter Greene, Erin LawrenceCopywriter: Mary L'Abbate, Katherine Milligan
U.S Foods & Pharmaceuticals (USF&P), created an amazing new bone loss supplement called, Bonesse. Margle was tasked with creating a full visual and verbal brand platform in addition to an expansive digital strategy.
Brand Strategy
We defined three key personas aligned with stages of bone loss—women 35–45 (preventative), 45–60 (post-menopausal), and 60+ (osteoporosis regeneration). Our goal: position Bonesse as a trusted leader in bone health through a nurturing, educational approach.
Next, we constructed the Bonesse voice and North Star to best communicate their key value propositions.
Lastly, we created a bold yet comforting visual system, pairing a rich, authoritative palette with a vibrant orange accent to add energy—especially effective across social.
Paid Content
Communicate health, wellness and a confidence like no other. Each piece of content had consider three things - Education, Science and Confidence. And while the topic itself can be a little alarming to those on the younger end of the demographic spectrum, it was essential for the work to be approachable.
Website
Packed with tons of otherwise dry information with a human and approachable delivery. There is so much science behind this product that it can easily get over complicated and we'd lose the audience. The site does a nice job of providing useful, simple information but also gives enough to educate on a more granular level.
Product Packaging
Elegant and bold. A rich contrast between light and dark, touch and feel were factored into the design. Gold foiling, spot gloss and tactile coating treatments were used to give it a premium feel. The line work on the box was inspired from the cells of bone that tastefully elevated its presentation in a softer, refreshing way.
Up Next:
SupernolaDigital & SocialEcosystem
View Project →