Philosophy
Create with purpose. Ideate and execute. Pencil before pixel. Find inspiration everywhere. Embrace difference. Solve the problem first. Build emotional connections. Lead and learn. Trust intuition. Take risks. Fall down. Get up. Recalibrate. Move on. Inspire.
Skills
Typography, brand identity, content creation, photography, video production, UX, social media, AI, guerrilla marketing, experiential, publication design, packaging, presentation design, illustration, bookbinding, woodworking, print making, carpentry, leadership, team building.
Passions
Learning, constantly. My wife. My children. My dogs. Art. Giving. My home. My community. My workshop. Getting dirty. Furniture design. Building. Improving myself. New adventures. Cycling. Running. Bonfires. My Airstream. BBQ. Bourbon.
Future
Continue to lead and learn. Fuel my passions. Enhance my skills. Practice my philosophy. Help others grow. Work hard. Stress less. Stay hungry.
At NBF, I've been leading the transformation of a 50-year old organization. And, a transformation of myself...
Creative Director
2022 – 2025. Sr. Commercial Leadership Position spanning across brand strategy, brand identity, e-commerce, print, digital, CTV, social. Responsible for the growth of six direct reports, a team of freelancers, and served as a key stakeholder across a team of 30.
At RSR, I explored beyond Milwaukee and into the Big Apple. This opened up a whole new level of inspiration and passion that has stimulated my thinking and my drive to aim higher.
Creative Director
2021 – 2022. Ready Set Rocket. Sr. Leadership Position spanning across digital/social, social strategy, branding: Clients: BlackRock, iShares, Strava, Weichert Workforce Mobility. Widow Jane, Protect Our Winters, Signature Theater. Responsible for the growth of two direct reports.
At Margle, I discovered a passion I never knew I had: making content. Lots of it. I also learned in-depth about the role I always dreamt about and rewarding it can be.
Creative Director
2019 – 2021. Margle Media. Digital ecosystem strategy development and senior leadership role focused on paid and organic content, brand development and positioning, email, e-commerce web. Clients: Humana, Cousins Subs, Glenroy, PlayMonster, HugePlay, BioSchwartz, North Shore Bank, WaterStone Bank, Republic Bank of Chicago, Lovell Government Services, Koniver Wellness and Aesthetics, Supernola, Detox Organics, USFP, Reigncane Vodka. Responsible for the growth of five direct reports.
At GMR, I connected with the power of the experiential: how it seeds lasting memories in an audience and how it relates to every creative medium.
Senior Art Director
2015 – 2019. GMR Marketing. Lead creative, mentorship role managing and executing brand strategies through experiential and traditional branding mediums. Responsible for concept ideation and delivery from presentation to activation. Leading and aligning creative with account teams to ensure creative outputs are successful. Clients include: Indian Motorcycle, Capital One, Visa, Hewlett Packard Enterprise, Lowes, HBO, Bridgestone, Square. Responsible for the growth of two direct reports.
At Ninthwonder, I found that passion, drive, and ingenuity are the key essentials to keep a family fed. With elbow grease and determination I proved I could do it on my own.
Principal, Creative Director
2009 – 2012. Ninthwonder. Brand development for new and established enterprises (B2B/B2C) and aiding in the existing brands for various agencies nation wide. Clients include: Bakery On Main™, Real Racine (Racine County Convention & Visitors Bureau), Village of Mt. Pleasant. During my stint as Ninthwonder, I worked several agencies including: Pace Advertising Client: Pace Nelson Schmidt Clients: Alliance Laundry™ (SpeedQueen®, Heubsch®), Club Car®, H-D, Hustler® Jigsaw Clients: Wheaton Franciscan Healthcare®, Alverno College Equity Creative Clients: Case IH®, New Holland®
At Genesis, I began to see what it was like to sit on the other side of the table and realized how strong an asset I would be once I paired a business mindset with my creative abilities.
Director of Creative Services
2005-2007. Genesis Digital Media. Digital content creation, new business development. Generated company growth of niche business geared toward health care advertising and brand recognition. Primary client: Aurora Healthcare
At Z2, my perspective was shaped about what it takes to become a great leader — and how not to be one. With life lessons along the way.
Senior Art Director
2007 – 2009. Z2 Marketing. Lead art direction + design role in brand development including identity, sales kits, collateral, direct mail, ad campaigns, packaging, interactive, photography, experiential marketing. Clients: Assurant Health, Outdoor Industry Association, Marcus Corporation, Husco Intl., Novum Inc., Rogers Corp, Milwaukee Bone Crushers, Milwaukee Wave.
At Zizzo, my first agency job, I worked my ass off, learned about the world of RFPs, teamwork and late nights.
Senior Designer
2003 – 2005. Zizzo Group Ad + PR. Conception and design of corporate identity, collateral/direct mail, interactive, publication, newsprint campaigns, story boarding. Clients: Milwaukee Brewers, Marquette University, University of Pittsburgh Medical Center (UPMC), Ambassador Hotel, Kennedy-Hahn Appliance.
In 2003, I graduated from the Milwaukee Institute of Art and Design with BFA in Communication Design. I'm so thankful for my time there and how it helped to shape who I am today.
Philosophy
Create with purpose. Ideate and execute. Pencil before pixel. Find inspiration everywhere. Embrace difference. Solve the problem first. Build emotional connections. Lead and learn. Trust intuition. Take risks. Fall down. Get up. Recalibrate. Move on. Inspire.
Skills
Typography, brand identity, content creation, photography, video production, UX, social media, AI, guerrilla marketing, experiential, publication design, packaging, presentation design, illustration, bookbinding, woodworking, print making, carpentry, leadership, team building.
Passions
Learning, constantly. My wife. My children. My dogs. Art. Giving. My home. My community. My workshop. Getting dirty. Furniture design. Building. Improving myself. New adventures. Cycling. Running. Bonfires. My Airstream. BBQ. Bourbon.
Future
Continue to lead and learn. Fuel my passions. Enhance my skills. Practice my philosophy. Help others grow. Work hard. Stress less. Stay hungry.
Future
Continue to lead and learn. Fuel my passions. Enhance my skills. Practice my philosophy. Help others grow. Work hard. Stress less. Stay hungry.
At NBF, I've been leading the transformation of a 50-year old organization. And, a transformation of myself...
Creative Director
Sr. Commercial Leadership Position spanning across brand strategy, brand identity, e-commerce, print, digital, CTV, social. Responsible for the growth of six direct reports, a team of freelancers, and served as a key stakeholder across a team of 30.
At RSR, I explored beyond Milwaukee and into the Big Apple. This opened up a whole new level of inspiration and passion that has stimulated my thinking and my drive to aim higher.
Creative Director
2021 – 2022. Ready Set Rocket. Sr. Leadership Position spanning across digital/social, social strategy, branding: Clients: BlackRock, iShares, Strava, Weichert Workforce Mobility. Widow Jane, Protect Our Winters, Signature Theater. Responsible for the growth of two direct reports.
At Margle, I discovered a passion I never knew I had: making content. Lots of it. I also learned in-depth about the role I always dreamt about and rewarding it can be.
Creative Director
2019 – 2021. Margle Media. Digital ecosystem strategy development and senior leadership role focused on paid and organic content, brand development and positioning, email, e-commerce web. Clients: Humana, Cousins Subs, Glenroy, PlayMonster, HugePlay, BioSchwartz, North Shore Bank, WaterStone Bank, Republic Bank of Chicago, Lovell Government Services, Koniver Wellness and Aesthetics, Supernola, Detox Organics, USFP, Reigncane Vodka. Responsible for the growth of five direct reports.
At GMR, I connected with the power of the experiential: how it seeds lasting memories in an audience and how it relates to every creative medium.
Senior Art Director
2015 – 2019. GMR Marketing. Lead creative, mentorship role managing and executing brand strategies through experiential and traditional branding mediums. Responsible for concept ideation and delivery from presentation to activation. Leading and aligning creative with account teams to ensure creative outputs are successful. Clients include: Indian Motorcycle, Capital One, Visa, Hewlett Packard Enterprise, Lowes, HBO, Bridgestone, Square. Responsible for the growth of two direct reports.
At Ninthwonder, I found that passion, drive, and ingenuity are the key essentials to keep a family fed. With elbow grease and determination I proved I could do it on my own.
Principal, Creative Director
2009 – 2012. Ninthwonder. Brand development for new and established enterprises (B2B/B2C) and aiding in the existing brands for various agencies nation wide. Clients include: Bakery On Main™, Real Racine (Racine County Convention & Visitors Bureau), Village of Mt. Pleasant. During my stint as Ninthwonder, I worked several agencies including: Pace Advertising Client: Pace Nelson Schmidt Clients: Alliance Laundry™ (SpeedQueen®, Heubsch®), Club Car®, H-D, Hustler® Jigsaw Clients: Wheaton Franciscan Healthcare®, Alverno College Equity Creative Clients: Case IH®, New Holland®
At Genesis, I began to see what it was like to sit on the other side of the table and realized how strong an asset I would be once I paired a business mindset with my creative abilities.
Director of Creative Services
2005-2007. Genesis Digital Media. Digital content creation, new business development. Generated company growth of niche business geared toward health care advertising and brand recognition. Primary client: Aurora Healthcare
At Z2, my perspective was shaped about what it takes to become a great leader — and how not to be one. With life lessons along the way.
Senior Art Director
2007 – 2009. Z2 Marketing. Lead art direction + design role in brand development including identity, sales kits, collateral, direct mail, ad campaigns, packaging, interactive, photography, experiential marketing. Clients: Assurant Health, Outdoor Industry Association, Marcus Corporation, Husco Intl., Novum Inc., Rogers Corp, Milwaukee Bone Crushers, Milwaukee Wave.
At Zizzo, my first agency job, I worked my ass off, learned about the world of RFPs, teamwork and late nights.
Senior Designer
2003 – 2005. Zizzo Group Ad + PR. Conception and design of corporate identity, collateral/direct mail, interactive, publication, newsprint campaigns, story boarding. Clients: Milwaukee Brewers, Marquette University, University of Pittsburgh Medical Center (UPMC), Ambassador Hotel, Kennedy-Hahn Appliance.
In 2003, I graduated from the Milwaukee Institute of Art and Design with BFA in Communication Design. I'm so thankful for my time there and how it helped to shape who I am today.
Philosophy
Create with purpose. Ideate and execute. Pencil before pixel. Find inspiration everywhere. Embrace difference. Solve the problem first. Build emotional connections. Lead and learn. Trust intuition. Take risks. Fall down. Get up. Recalibrate. Move on. Inspire.
Skills
Typography, brand identity, content creation, photography, video production, UX, social media, AI, guerrilla marketing, experiential, publication design, packaging, presentation design, illustration, bookbinding, woodworking, print making, carpentry, leadership, team building.
Passions
Learning, constantly. My wife. My children. My dogs. Art. Giving. My home. My community. My workshop. Getting dirty. Furniture design. Building. Improving myself. New adventures. Cycling. Running. Bonfires. My Airstream. BBQ. Bourbon.
Future
Continue to lead and learn. Fuel my passions. Enhance my skills. Practice my philosophy. Help others grow. Work hard. Stress less. Stay hungry.
At NBF, I've been leading the transformation of a 50-year old organization. And, a transformation of myself...
Creative Director
Sr. Commercial Leadership Position spanning across brand strategy, brand identity, e-commerce, print, digital, CTV, social. Responsible for the growth of six direct reports, a team of freelancers, and served as a key stakeholder across a team of 30.
At RSR, I explored beyond Milwaukee and into the Big Apple. This opened up a whole new level of inspiration and passion that has stimulated my thinking and my drive to aim higher.
Creative Director
2021 – 2022. Ready Set Rocket. Sr. Leadership Position spanning across digital/social, social strategy, branding: Clients: BlackRock, iShares, Strava, Weichert Workforce Mobility. Widow Jane, Protect Our Winters, Signature Theater. Responsible for the growth of two direct reports.
At Margle, I discovered a passion I never knew I had: making content. Lots of it. I also learned in-depth about the role I always dreamt about and rewarding it can be.
Creative Director
2019 – 2021. Margle Media. Digital ecosystem strategy development and senior leadership role focused on paid and organic content, brand development and positioning, email, e-commerce web. Clients: Humana, Cousins Subs, Glenroy, PlayMonster, HugePlay, BioSchwartz, North Shore Bank, WaterStone Bank, Republic Bank of Chicago, Lovell Government Services, Koniver Wellness and Aesthetics, Supernola, Detox Organics, USFP, Reigncane Vodka. Responsible for the growth of five direct reports.
At GMR, I connected with the power of the experiential: how it seeds lasting memories in an audience and how it relates to every creative medium.
Senior Art Director
2015 – 2019. GMR Marketing. Lead creative, mentorship role managing and executing brand strategies through experiential and traditional branding mediums. Responsible for concept ideation and delivery from presentation to activation. Leading and aligning creative with account teams to ensure creative outputs are successful. Clients include: Indian Motorcycle, Capital One, Visa, Hewlett Packard Enterprise, Lowes, HBO, Bridgestone, Square. Responsible for the growth of two direct reports.
At Ninthwonder, I found that passion, drive, and ingenuity are the key essentials to keep a family fed. With elbow grease and determination I proved I could do it on my own.
Principal, Creative Director
2009 – 2012. Ninthwonder. Brand development for new and established enterprises (B2B/B2C) and aiding in the existing brands for various agencies nation wide. Clients include: Bakery On Main™, Real Racine (Racine County Convention & Visitors Bureau), Village of Mt. Pleasant. During my stint as Ninthwonder, I worked several agencies including: Pace Advertising Client: Pace Nelson Schmidt Clients: Alliance Laundry™ (SpeedQueen®, Heubsch®), Club Car®, H-D, Hustler® Jigsaw Clients: Wheaton Franciscan Healthcare®, Alverno College Equity Creative Clients: Case IH®, New Holland®
At Genesis, I began to see what it was like to sit on the other side of the table and realized how strong an asset I would be once I paired a business mindset with my creative abilities.
Director of Creative Services
2005-2007. Genesis Digital Media. Digital content creation, new business development. Generated company growth of niche business geared toward health care advertising and brand recognition. Primary client: Aurora Healthcare
At Z2, my perspective was shaped about what it takes to become a great leader — and how not to be one. With life lessons along the way.
Senior Art Director
2007 – 2009. Z2 Marketing. Lead art direction + design role in brand development including identity, sales kits, collateral, direct mail, ad campaigns, packaging, interactive, photography, experiential marketing. Clients: Assurant Health, Outdoor Industry Association, Marcus Corporation, Husco Intl., Novum Inc., Rogers Corp, Milwaukee Bone Crushers, Milwaukee Wave.
At Zizzo, my first agency job, I worked my ass off, learned about the world of RFPs, teamwork and late nights.
Senior Designer
2003 – 2005. Zizzo Group Ad + PR. Conception and design of corporate identity, collateral/direct mail, interactive, publication, newsprint campaigns, story boarding. Clients: Milwaukee Brewers, Marquette University, University of Pittsburgh Medical Center (UPMC), Ambassador Hotel, Kennedy-Hahn Appliance.
In 2003, I graduated from the Milwaukee Institute of Art and Design with BFA in Communication Design. I'm so thankful for my time there and how it helped to shape who I am today.