BridgestoneTokyo 2020 Experiential
Role: Ideation, IllustrationCreative Director: Brian Pettit, Katherine Pettit (unrelated)
One of the last projects I worked on while at GMR was ideating several fan engagement activations for the 2020 Olympics. Like everything the Pandemic had affected, these activations were being finalized but cancelled due to public health restrictions. These would have been awesome! Here are the sketches and some notes about what was planned.
Tokyo Bay Cannonball Barge
Bridgestone was founded in Tokyo, Japan. While their products are best known for tires, they also can be found in many other items. In particular, sporting equipment such as tennis balls, racquets, golf balls and more. With all of the foot traffic happening throughout Tokyo, we wanted to create a fun and memorable destination that would allow fans to interact with the Bay. Fans could line up and shoot tennis balls out of a cannon into a Bridgestone branded barge parked in the middle of the waterway. They would leave with some branded swag and some stellar memories!
Larger-Than-Life Tennis
Playing Nintendo Wii Tennis is cool enough and packed with exercise. Since each of our activations were sports oriented, we wanted to provide a larger-than-life tennis experience. What better way would there have been besides placing a massive branded screen connected between two buildings?
Nothing! Fans from all over the world walking down the street could face each other in a head-to-head digital tennis match right in the heart of downtown Tokyo. Pretty cool, hey?!
Mobile Racquetball
To highlight another sport where Bridgestone rubber was included, we were going to set up a mobile racquetball court in a retrofitted cube truck with thick glass walls. The cube truck itself would showcase the airless tire technology. Fans would have left with a sharable piece of content captured from within the truck and on the exterior.
Impromptu Obstacle Course
We planned on taking over a small bock to create a fully active, immersive experience in the form of an obstacle course. Fans could sign up for a ninja-style experience where they compete against a clock to make it through the course. Throughout the course fans would be jumping and swinging over oversized Bridgestone branded tennis balls, tires and more.
Hachiko Plaza Tee Box Smash
Have you ever wondered what it would be like to tee-off into a block of glass buildings? If you have, this was going to be the digital opportunity of a lifetime. We planned on setting up a tee-box on a 20x20 footprint in a packed part of Hachicko Plaza where fans could tee up and smash a virtual ball into the city. In the same space we planned to have one of their airless tire-equipped golf carts to help bring life to the activation
Tokyo Street Karaoke
In Tokyo, karaoke is taken very seriously. We planned on setting up various stations throughout the greater Tokyo area where fans could jump on stage and do their best at performing select karaoke jams. On the base of the structure would be a sharable code which would link to the other activations within the area so when users would return home, all of their content would be in one, sharable place.
Up Next:
Subaru of AmericaNational Sales Meeting
View Project →
BridgestoneTokyo 2020 Experiential
Role: Ideation, IllustrationCreative Director: Brian Pettit, Katherine Pettit (unrelated)
One of the last projects I worked on while at GMR was ideating several fan engagement activations for the 2020 Olympics. Like everything the Pandemic had affected, these activations were being finalized but cancelled due to public health restrictions. These would have been awesome! Here are the sketches and some notes about what was planned.
Tokyo Bay Cannonball Barge
Bridgestone was founded in Tokyo, Japan. While their products are best known for tires, they also can be found in many other items. In particular, sporting equipment such as tennis balls, racquets, golf balls and more. With all of the foot traffic happening throughout Tokyo, we wanted to create a fun and memorable destination that would allow fans to interact with the Bay. Fans could line up and shoot tennis balls out of a cannon into a Bridgestone branded barge parked in the middle of the waterway. They would leave with some branded swag and some stellar memories!
Larger-Than-Life Tennis
Playing Nintendo Wii Tennis is cool enough and packed with exercise. Since each of our activations were sports oriented, we wanted to provide a larger-than-life tennis experience. What better way would there have been besides placing a massive branded screen connected between two buildings?
Nothing! Fans from all over the world walking down the street could face each other in a head-to-head digital tennis match right in the heart of downtown Tokyo. Pretty cool, hey?!
Mobile Racquetball
To highlight another sport where Bridgestone rubber was included, we were going to set up a mobile racquetball court in a retrofitted cube truck with thick glass walls. The cube truck itself would showcase the airless tire technology. Fans would have left with a sharable piece of content captured from within the truck and on the exterior.
Impromptu Obstacle Course
We planned on taking over a small bock to create a fully active, immersive experience in the form of an obstacle course. Fans could sign up for a ninja-style experience where they compete against a clock to make it through the course. Throughout the course fans would be jumping and swinging over oversized Bridgestone branded tennis balls, tires and more.
Hachiko Plaza Tee Box Smash
Have you ever wondered what it would be like to tee-off into a block of glass buildings? If you have, this was going to be the digital opportunity of a lifetime. We planned on setting up a tee-box on a 20x20 footprint in a packed part of Hachicko Plaza where fans could tee up and smash a virtual ball into the city. In the same space we planned to have one of their airless tire-equipped golf carts to help bring life to the activation
Tokyo Street Karaoke
In Tokyo, karaoke is taken very seriously. We planned on setting up various stations throughout the greater Tokyo area where fans could jump on stage and do their best at performing select karaoke jams. On the base of the structure would be a sharable code which would link to the other activations within the area so when users would return home, all of their content would be in one, sharable place.
Up Next:
Subaru of AmericaNational Sales Meeting
View Project →
BridgestoneTokyo 2020 Experiential
Role: Ideation, IllustrationCreative Director: Brian Pettit, Katherine Pettit (unrelated)
One of the last projects I worked on while at GMR was ideating several fan engagement activations for the 2020 Olympics. Like everything the Pandemic had affected, these activations were being finalized but cancelled due to public health restrictions. These would have been awesome! Here are the sketches and some notes about what was planned.
Tokyo Bay Cannonball Barge
Bridgestone was founded in Tokyo, Japan. While their products are best known for tires, they also can be found in many other items. In particular, sporting equipment such as tennis balls, racquets, golf balls and more. With all of the foot traffic happening throughout Tokyo, we wanted to create a fun and memorable destination that would allow fans to interact with the Bay. Fans could line up and shoot tennis balls out of a cannon into a Bridgestone branded barge parked in the middle of the waterway. They would leave with some branded swag and some stellar memories!
Larger-Than-Life Tennis
Playing Nintendo Wii Tennis is cool enough and packed with exercise. Since each of our activations were sports oriented, we wanted to provide a larger-than-life tennis experience. What better way would there have been besides placing a massive branded screen connected between two buildings?
Nothing! Fans from all over the world walking down the street could face each other in a head-to-head digital tennis match right in the heart of downtown Tokyo. Pretty cool, hey?!
Mobile Racquetball
To highlight another sport where Bridgestone rubber was included, we were going to set up a mobile racquetball court in a retrofitted cube truck with thick glass walls. The cube truck itself would showcase the airless tire technology. Fans would have left with a sharable piece of content captured from within the truck and on the exterior.
Impromptu Obstacle Course
We planned on taking over a small bock to create a fully active, immersive experience in the form of an obstacle course. Fans could sign up for a ninja-style experience where they compete against a clock to make it through the course. Throughout the course fans would be jumping and swinging over oversized Bridgestone branded tennis balls, tires and more.
Hachiko Plaza Tee Box Smash
Have you ever wondered what it would be like to tee-off into a block of glass buildings? If you have, this was going to be the digital opportunity of a lifetime. We planned on setting up a tee-box on a 20x20 footprint in a packed part of Hachicko Plaza where fans could tee up and smash a virtual ball into the city. In the same space we planned to have one of their airless tire-equipped golf carts to help bring life to the activation
Tokyo Street Karaoke
In Tokyo, karaoke is taken very seriously. We planned on setting up various stations throughout the greater Tokyo area where fans could jump on stage and do their best at performing select karaoke jams. On the base of the structure would be a sharable code which would link to the other activations within the area so when users would return home, all of their content would be in one, sharable place.
Up Next:
Subaru of AmericaNational Sales Meeting
View Project →