GMRBrand Identity
Role: Art Director, Designer
ECD(s): Joe Sutter, Brian Pettit, Krista HansenDesigner: Erin LawrenceCopywriter: Adam Rose
GMR’s brand lacked alignment between perception and identity. For over three years, I led the charge in shaping its visual and tonal direction globally.
Brand Values
It began with a set of principles, building blocks that would define the soul of the brand. In partnership with senior stakeholders, a set of values were established to serve as a North Star of the organization. A solid, aluminum cube was machined as a symbol of this initiative and was presented to each employee, among other things cool things.
Global Brand Approach
Mission: Build a timeless, flexible brand. From typography to tone, we crafted GMR to be bold yet adaptable. A comprehensive toolkit empowers anyone—creative or client-facing—to represent it consistently.
Pitch Decks
Beyond global brand work, I dedicated countless hours to crafting high-impact Tier-1 pitch decks. These weren’t your typical RFP responses—they pushed creative boundaries and often helped win the work. I led many of them, each uniquely tailored, from interactive to print. Whenever there was a chance to innovate, I took it. More than once, I heard, “The work was great—but that deck? Awesome.”
Up Next:
BridgestoneTokyo 2020 Experiential
View Project →
GMRBrand Identity
Role: Art Director, Designer
Executive Creative Director(s): Joe Sutter, Brian Pettit, Krista HansenDesigner: Erin LawrenceCopywriter: Adam Rose
GMR’s brand lacked alignment between perception and identity. For over three years, I led the charge in shaping its visual and tonal direction globally.
Brand Values
It began with a set of principles, building blocks that would define the soul of the brand. In partnership with senior stakeholders, a set of values were established to serve as a North Star of the organization. A solid, aluminum cube was machined as a symbol of this initiative and was presented to each employee, among other things cool things.
Global Brand Approach
Mission: Build a timeless, flexible brand. From typography to tone, we crafted GMR to be bold yet adaptable. A comprehensive toolkit empowers anyone—creative or client-facing—to represent it consistently.
Pitch Decks
Beyond global brand work, I dedicated countless hours to crafting high-impact Tier-1 pitch decks. These weren’t your typical RFP responses—they pushed creative boundaries and often helped win the work. I led many of them, each uniquely tailored, from interactive to print. Whenever there was a chance to innovate, I took it. More than once, I heard, “The work was great—but that deck? Awesome.”
Up Next:
BridgestoneTokyo 2020 Experiential
View Project →
GMRBrand Identity
Role: Art Director, Designer
Executive Creative Director(s): Joe Sutter, Brian Pettit, Krista HansenDesigner: Erin LawrenceCopywriter: Adam Rose
GMR’s brand lacked alignment between perception and identity. For over three years, I led the charge in shaping its visual and tonal direction globally.
Brand Values
It began with a set of principles, building blocks that would define the soul of the brand. In partnership with senior stakeholders, a set of values were established to serve as a North Star of the organization. A solid, aluminum cube was machined as a symbol of this initiative and was presented to each employee, among other things cool things.
Global Brand Approach
Mission: Build a timeless, flexible brand. From typography to tone, we crafted GMR to be bold yet adaptable. A comprehensive toolkit empowers anyone—creative or client-facing—to represent it consistently.
Pitch Decks
Beyond global brand work, I dedicated countless hours to crafting high-impact Tier-1 pitch decks. These weren’t your typical RFP responses—they pushed creative boundaries and often helped win the work. I led many of them, each uniquely tailored, from interactive to print. Whenever there was a chance to innovate, I took it. More than once, I heard, “The work was great—but that deck? Awesome.”
Up Next:
BridgestoneTokyo 2020 Experiential
View Project →