Harley-DavidsonShopTalk Magazine
My Role: Art Director, Designer, PhotographerCopywriters: Darren Stezala, Dave Koshollek
ShopTalk was an innovative, twin-publication program that created a knowledge bond between dealers and their customers. It consists of ShopTalk, a dealer training magazine, and Enthusiast ShopTalk, a consumer newsletter.
A dealer-facing publication
ShopTalk Study Guide was a global dealer-training platform for Harley-Davidson, focused on boosting sales through technical know-how and product expertise. I led a full redesign that evolved into a creative director role, with the freedom to push creative boundaries in every issue.
Endless Creative Opportunities
Each unique issue was a creative playground—blending typography, illustration, and photography to pack rich content into every 28 pages. It was a challenge I loved.
Localization
One of the more interesting challenges faced was the need to accommodate for language expansion. One each issue was finished, it was localized to serve 26 different countries and nine languages. I would often get the newest set of translated copies and get a kick on how different they felt, but visually remained the same.
Up Next:
Bakery On MainTrüeBar Packaging
View Project →
Harley-DavidsonShopTalk Magazine
My Role: Art Director, Designer, PhotographerCopywriters: Darren Stezala, Dave Koshollek
ShopTalk was an innovative, twin-publication program that created a knowledge bond between dealers and their customers. It consists of ShopTalk, a dealer training magazine, and Enthusiast ShopTalk, a consumer newsletter.
A dealer-facing publication
ShopTalk Study Guide was a global dealer-training platform for Harley-Davidson, focused on boosting sales through technical know-how and product expertise. I led a full redesign that evolved into a creative director role, with the freedom to push creative boundaries in every issue.
Endless Creative Opportunities
Each unique issue was a creative playground—blending typography, illustration, and photography to pack rich content into every 28 pages. It was a challenge I loved.
Localization
One of the more interesting challenges faced was the need to accommodate for language expansion. One each issue was finished, it was localized to serve 26 different countries and nine languages. I would often get the newest set of translated copies and get a kick on how different they felt, but visually remained the same.
Up Next:
Bakery On MainTrüeBar Packaging
View Project →
Harley-DavidsonShopTalk Magazine
My Role: Art Director, Designer, PhotographerCopywriters: Darren Stezala, Dave Koshollek
ShopTalk was an innovative, twin-publication program that created a knowledge bond between dealers and their customers. It consists of ShopTalk, a dealer training magazine, and Enthusiast ShopTalk, a consumer newsletter.
A dealer-facing publication
ShopTalk Study Guide was a global dealer-training platform for Harley-Davidson, focused on boosting sales through technical know-how and product expertise. I led a full redesign that evolved into a creative director role, with the freedom to push creative boundaries in every issue.
Endless Creative Opportunities
Each unique issue was a creative playground—blending typography, illustration, and photography to pack rich content into every 28 pages. It was a challenge I loved.
Localization
One of the more interesting challenges faced was the need to accommodate for language expansion. One each issue was finished, it was localized to serve 26 different countries and nine languages. I would often get the newest set of translated copies and get a kick on how different they felt, but visually remained the same.
Up Next:
Bakery On MainTrüeBar Packaging
View Project →