NissanNPS Awareness Kit
Role: Designer
Creative Director: Chris BishopCopywriter: Jane Horner
This sales kit was designed to create awareness of the Nissan Personalization Studio, a new in-dealership tool focused on highlighting and facilitating the sale of Genuine Nissan vehicle accessories. The call to action of the kit was to drive dealer enrollment into the new program.
Booklet
Using translucency to highlight customization. The sales kit included a slick, translucent construction geared to highlight the customization of the Personalization Studio interface. Each page had to be printed 4 times in reverse to get a seamless, double sided result. Because the registration was so finicky, a spiral binding was used instead of the preferred, perfect bound approach. Each flip of the page presented the next layer of customization that closely related to the on-screen experience.
Up Next:
Harley-DavidsonShopTalk Magazine
View Project →
NissanNPS Awareness Kit
Role: Designer
Creative Director: Chris BishopCopywriter: Jane Horner
This sales kit was designed to create awareness of the Nissan Personalization Studio, a new in-dealership tool focused on highlighting and facilitating the sale of Genuine Nissan vehicle accessories. The call to action of the kit was to drive dealer enrollment into the new program.
Booklet
Using translucency to highlight customization. The sales kit included a slick, translucent construction geared to highlight the customization of the Personalization Studio interface. Each page had to be printed 4 times in reverse to get a seamless, double sided result. Because the registration was so finicky, a spiral binding was used instead of the preferred, perfect bound approach. Each flip of the page presented the next layer of customization that closely related to the on-screen experience.
Up Next:
Harley-DavidsonShopTalk Magazine
View Project →
NissanNPS Awareness Kit
Role: Designer
Creative Director: Chris BishopCopywriter: Jane Horner
This sales kit was designed to create awareness of the Nissan Personalization Studio, a new in-dealership tool focused on highlighting and facilitating the sale of Genuine Nissan vehicle accessories. The call to action of the kit was to drive dealer enrollment into the new program.
Booklet
Using translucency to highlight customization. The sales kit included a slick, translucent construction geared to highlight the customization of the Personalization Studio interface. Each page had to be printed 4 times in reverse to get a seamless, double sided result. Because the registration was so finicky, a spiral binding was used instead of the preferred, perfect bound approach. Each flip of the page presented the next layer of customization that closely related to the on-screen experience.
Up Next:
Harley-DavidsonShopTalk Magazine
View Project →