North Shore BankSocial Ecosystem
Role: Creative Director/Art DirectorDesign: Blake SchultzCopy: Katherine MilliganVideo: Scott Curty, PixelboxMotion: Donovan Hogan/Carter Green
In Milwaukee, North Shore Bank shifted beyond traditional ads. As their agency of record, Margle led brand, engagement, and account growth through Paid and Organic content.
Brand Foundation
North Shore Bank came to us for social content—they left with a new agency of record, a North Star Strategy, and a Brand Promise.
The Wingman
Everyone promises personalized service—North Shore Bank actually delivers it as your Wingman: a true one-on-one partner for every goal, big or small, offering moral support and expert guidance through life.
The Dirt Bike
The Restaurant
Card Delays
Change for Seeds
As I stood on set, watching a grown man in a bird suit and another under a crashed motorcycle, I thought, “How did I end up here?!”
That moment perfectly captured the essence of Wingman — a quirky yet meaningful campaign showing how North Shore Bank stands by its customers through life’s highs and lows. Inspired by the bank’s seagull icon, we reimagined it as the ultimate partner: dependable, supportive, and always in your corner. It’s a metaphor made real — funny, heartfelt, and unapologetically human. It might be kitschy, or it might be brilliant. We think it’s both.
Face to face,even when we’re not.
North Shore Bank's Video Tellers are a great way for their customers to get the 1-1 customer service they need with the convenience of digital technology.
Another Day at The Office
First project
COVID-19 changed how we connect, but North Shore Bank’s Video Tellers set them apart in unexpected ways. To humanize the service, we introduced Tina — relatable, quirky, and the perfect face of the offering. With the tagline “Face to face, even when we’re not,” we launched a multi-platform campaign, tailoring content from 6 to 45 seconds. The ultra-short spots drove standout performance, proving that even complex messages can hit home fast. This could’ve been predictable—thankfully, it wasn’t.
Paid and Organic Content
One of the most frequent types of content created are those for specific products or awareness needs on a monthly basis. Below are a few examples:
Up Next:
HugePlay!Product Launch
View Project →
North Shore BankSocial Ecosystem
Role: Creative Director/Art DirectorDesign: Blake SchultzCopy: Katherine MilliganVideo: Scott Curty, PixelboxMotion: Donovan Hogan/Carter Green
In Milwaukee, North Shore Bank shifted beyond traditional ads. As their agency of record, Margle led brand, engagement, and account growth through Paid and Organic content.
Brand Foundation
North Shore Bank came to us for social content—they left with a new agency of record, a North Star Strategy, and a Brand Promise.
The Wingman
Everyone promises personalized service—North Shore Bank actually delivers it as your Wingman: a true one-on-one partner for every goal, big or small, offering moral support and expert guidance through life.
The Dirt Bike
The Restaurant
Card Delays
Change for Seeds
As I stood on set, watching a grown man in a bird suit and another under a crashed motorcycle, I thought, “How did I end up here?!”
That moment perfectly captured the essence of Wingman — a quirky yet meaningful campaign showing how North Shore Bank stands by its customers through life’s highs and lows. Inspired by the bank’s seagull icon, we reimagined it as the ultimate partner: dependable, supportive, and always in your corner. It’s a metaphor made real — funny, heartfelt, and unapologetically human. It might be kitschy, or it might be brilliant. We think it’s both.
Face to face,even when we’re not.
North Shore Bank's Video Tellers are a great way for their customers to get the 1-1 customer service they need with the convenience of digital technology.
Another Day at The Office
First project
COVID-19 changed how we connect, but North Shore Bank’s Video Tellers set them apart in unexpected ways. To humanize the service, we introduced Tina — relatable, quirky, and the perfect face of the offering. With the tagline “Face to face, even when we’re not,” we launched a multi-platform campaign, tailoring content from 6 to 45 seconds. The ultra-short spots drove standout performance, proving that even complex messages can hit home fast. This could’ve been predictable—thankfully, it wasn’t.
Paid and Organic Content
One of the most frequent types of content created are those for specific products or awareness needs on a monthly basis. Below are a few examples:
Card Delays
Change for Seeds
Up Next:
HugePlay!Product Launch
View Project →
North Shore BankSocial Ecosystem
Role: Creative Director/Art DirectorDesign: Blake SchultzCopy: Katherine MilliganVideo: Scott Curty, PixelboxMotion: Donovan Hogan/Carter Green
In Milwaukee, North Shore Bank shifted beyond traditional ads. As their agency of record, Margle led brand, engagement, and account growth through Paid and Organic content.
Brand Foundation
North Shore Bank came to us for social content—they left with a new agency of record, a North Star Strategy, and a Brand Promise.
The Wingman
Everyone promises personalized service—North Shore Bank actually delivers it as your Wingman: a true one-on-one partner for every goal, big or small, offering moral support and expert guidance through life.
The Dirt Bike
The Restaurant
Card Delays
Change for Seeds
As I stood on set, watching a grown man in a bird suit and another under a crashed motorcycle, I thought, “How did I end up here?!”
That moment perfectly captured the essence of Wingman — a quirky yet meaningful campaign showing how North Shore Bank stands by its customers through life’s highs and lows. Inspired by the bank’s seagull icon, we reimagined it as the ultimate partner: dependable, supportive, and always in your corner. It’s a metaphor made real — funny, heartfelt, and unapologetically human. It might be kitschy, or it might be brilliant. We think it’s both.
Face to face, even when we’re not.
North Shore Bank's Video Tellers are a great way for their customers to get the 1-1 customer service they need with the convenience of digital technology.
Another Day at The Office
First project
COVID-19 changed how we connect, but North Shore Bank’s Video Tellers set them apart in unexpected ways. To humanize the service, we introduced Tina — relatable, quirky, and the perfect face of the offering. With the tagline “Face to face, even when we’re not,” we launched a multi-platform campaign, tailoring content from 6 to 45 seconds. The ultra-short spots drove standout performance, proving that even complex messages can hit home fast. This could’ve been predictable—thankfully, it wasn’t.
Paid and Organic Content
One of the most frequent types of content created are those for specific products or awareness needs on a monthly basis. Below are a few examples:
Card Delays
Change for Seeds
Up Next:
HugePlay!Product Launch
View Project →