Protect Our WintersAdvocacy Campaign
Role: Creative DirectorDesigner: Siena Tan, Erin MayomoCopywriter: Marjorie OettingMotion: Victor Santos, Rene Burgeous
Protect Our Winters (POW) is an outdoor advocacy group focused on supporting initiatives to combat climate change. Our role was to create a set of tools which the ambassadors and athletes could use to promote awareness and affiliation with the group's mission.
Brand Advocacy Guide
We created a Brand Advocacy Guide to equip athletes and ambassadors with a media schedule, creative assets, and an inspiring narrative to champion the GET OUT HERE campaign.
Campaign Visual Identity Mark
A bold, versatile shield mark was designed to anchor the campaign and extend seamlessly across merch and messaging. Multiple fills ensured adaptability across all touchpoints.
Social Content Framework
We created a suite of customizable, grab-and-go templates that empowered brands and athletes to quickly share campaign content across their preferred platforms with ease and consistency.
Advocacy Video
This video was created to spark interest in the campaign by highlighting beloved outdoor activities threatened by climate change. Illustrated visuals and on-screen messaging gave it an artistic tone, while voiceover and clips were repurposed across social to unify the broader campaign.
Up Next:
WeichertWorkforce MobilityBrand Guidelines
View Project →
Protect Our WintersAdvocacy Campaign
Role: Creative DirectorDesigner: Siena Tan, Erin MayomoCopywriter: Marjorie OettingMotion: Victor Santos, Rene Burgeous
Protect Our Winters (POW) is an outdoor advocacy group focused on supporting initiatives to combat climate change. Our role was to create a set of tools which the ambassadors and athletes could use to promote awareness and affiliation with the group's mission.
Brand Advocacy Guide
We created a Brand Advocacy Guide to equip athletes and ambassadors with a media schedule, creative assets, and an inspiring narrative to champion the GET OUT HERE campaign.
Campaign Visual Identity Mark
A bold, versatile shield mark was designed to anchor the campaign and extend seamlessly across merch and messaging. Multiple fills ensured adaptability across all touchpoints.
Social Content Framework
We created a suite of customizable, grab-and-go templates that empowered brands and athletes to quickly share campaign content across their preferred platforms with ease and consistency.
Advocacy Video
This video was created to spark interest in the campaign by highlighting beloved outdoor activities threatened by climate change. Illustrated visuals and on-screen messaging gave it an artistic tone, while voiceover and clips were repurposed across social to unify the broader campaign.
Up Next:
WeichertWorkforce MobilityBrand Guidelines
View Project →
Protect Our WintersAdvocacy Campaign
Role: Creative DirectorDesigner: Siena Tan, Erin MayomoCopywriter: Marjorie OettingMotion: Victor Santos, Rene Burgeous
Protect Our Winters (POW) is an outdoor advocacy group focused on supporting initiatives to combat climate change. Our role was to create a set of tools which the ambassadors and athletes could use to promote awareness and affiliation with the group's mission.
Brand Advocacy Guide
We created a Brand Advocacy Guide to equip athletes and ambassadors with a media schedule, creative assets, and an inspiring narrative to champion the GET OUT HERE campaign.
Campaign Visual Identity Mark
A bold, versatile shield mark was designed to anchor the campaign and extend seamlessly across merch and messaging. Multiple fills ensured adaptability across all touchpoints.
Social Content Framework
We created a suite of customizable, grab-and-go templates that empowered brands and athletes to quickly share campaign content across their preferred platforms with ease and consistency.
Advocacy Video
This video was created to spark interest in the campaign by highlighting beloved outdoor activities threatened by climate change. Illustrated visuals and on-screen messaging gave it an artistic tone, while voiceover and clips were repurposed across social to unify the broader campaign.
Up Next:
WeichertWorkforce MobilityBrand Guidelines
View Project →