Saint KateSocial Strategy
Role: Creative Director, Art DirectorMedia Strategist: Nicholas KirchnerDesigner: Blake SchultzCopywriter: Niamh Rahman
Saint Kate is an art-themed hotel experience within the Milwaukee area. Rich with possibility, they were having trouble finding a way to align the many different aspects of the experience to both local and national customers.
The Ecosystem
At Margle, we built a flexible, evergreen social ecosystem for Saint Kate: the Hotel of the 5 Senses. With its art galleries, themed rooms, and live performances, the hotel’s unique vibe gave us the freedom to be bold, expressive, and consistently creative across all channels.
The 5-Senses platform worked nicely when it came to appealing to both leisure and business travelers.
Each set of content was built to be flexible. We used carousels as a part of this effort for their ability to tell a broader story. We then took the same approach to get more focused on specific amenities.
In addition, the approach worked perfectly when it came to highlighting each of Saint Kate’s several amenities.
Proof Pizzaria is one of the several restaurants guests can enjoy. From the moment you walk in the door, all five senses come in to play. We leveraged those strong sensations to convey the highlights of the Proof experience in both carousel and story social formats.
Each piece of the puzzle aimed to connect with a specific audience and interest while conveying many key value props without beating them over the head with it.
Giggly for example, is Saint Kate's champagne bar. Copy was tailored to connect with the many different life scenarios and moments on an emotional level. From date nights, to proposals, signing contracts, ladies night out or just some damn good bubbly, we had it covered.
In-room programming
A series of in-room videos were proposed to inform guests about the many attractions throughout the hotel. These artistic videos would have taken a more experiential format with each segment leaning heavily into each of the five senses concept.
Up Next:
North Shore BankSocial Ecosystem
View Project →
Saint KateSocial Strategy
Role: Creative Director, Art DirectorMedia Strategist: Nicholas KirchnerDesigner: Blake SchultzCopywriter: Niamh Rahman
Saint Kate is an art-themed hotel experience within the Milwaukee area. Rich with possibility, they were having trouble finding a way to align the many different aspects of the experience to both local and national customers.
The Ecosystem
At Margle, we built a flexible, evergreen social ecosystem for Saint Kate: the Hotel of the 5 Senses. With its art galleries, themed rooms, and live performances, the hotel’s unique vibe gave us the freedom to be bold, expressive, and consistently creative across all channels.
The 5-Senses platform worked nicely when it came to appealing to both leisure and business travelers.
Each set of content was built to be flexible. We used carousels as a part of this effort for their ability to tell a broader story. We then took the same approach to get more focused on specific amenities.
In addition, the approach worked perfectly when it came to highlighting each of Saint Kate’s several amenities.
Proof Pizzaria is one of the several restaurants guests can enjoy. From the moment you walk in the door, all five senses come in to play. We leveraged those strong sensations to convey the highlights of the Proof experience in both carousel and story social formats.
Each piece of the puzzle aimed to connect with a specific audience and interest while conveying many key value props without beating them over the head with it.
Giggly for example, is Saint Kate's champagne bar. Copy was tailored to connect with the many different life scenarios and moments on an emotional level. From date nights, to proposals, signing contracts, ladies night out or just some damn good bubbly, we had it covered.
In-room programming
A series of in-room videos were proposed to inform guests about the many attractions throughout the hotel. These artistic videos would have taken a more experiential format with each segment leaning heavily into each of the five senses concept.
Up Next:
North Shore BankSocial Ecosystem
View Project →
Saint KateSocial Strategy
Role: Creative Director, Art DirectorMedia Strategist: Nicholas KirchnerDesigner: Blake SchultzCopywriter: Niamh Rahman
Saint Kate is an art-themed hotel experience within the Milwaukee area. Rich with possibility, they were having trouble finding a way to align the many different aspects of the experience to both local and national customers.
The Ecosystem
At Margle, we built a flexible, evergreen social ecosystem for Saint Kate: the Hotel of the 5 Senses. With its art galleries, themed rooms, and live performances, the hotel’s unique vibe gave us the freedom to be bold, expressive, and consistently creative across all channels.
The 5-Senses platform worked nicely when it came to appealing to both leisure and business travelers.
Each set of content was built to be flexible. We used carousels as a part of this effort for their ability to tell a broader story. We then took the same approach to get more focused on specific amenities.
The platform also worked perfectly when it came to highlighting each of Saint Kate’s several amenities.
Proof Pizzaria is one of the several restaurants guests can enjoy. From the moment you walk in the door, all five senses come in to play. We leveraged those strong sensations to convey the highlights of the Proof experience in both carousel and story social formats.
Each piece of the puzzle aimed to connect with a specific audience and interest while conveying many key value props without beating them over the head with it.
Giggly for example, is Saint Kate's champagne bar. Copy was tailored to connect with the many different life scenarios and moments on an emotional level. From date nights, to proposals, signing contracts, ladies night out or just some damn good bubbly, we had it covered.
In-room programming
A series of in-room videos were proposed to inform guests about the many attractions throughout the hotel. These artistic videos would have taken a more experiential format with each segment leaning heavily into each of the five senses concept.
Up Next:
North Shore BankSocial Ecosystem
View Project →