Subaru of AmericaNational Sales Meeting
Role: Design, IllustrationCreative Director: Chris BishopCopywriter: Ric HawthorneAccount Manager: Jane Horner
The Subaru National Business Conference embraced a coffee theme—fitting for its Seattle setting. From booth design to takeaways, every detail reflected a casual, creative vibe true to the brand.
The Mark
To match the hand-drawn vibe, I designed a simple, sticker-style mark—like something you'd spot on a coffee shop wall.
Illustration
In a digital-first world, the best part of this project was going fully analog—every image and type treatment was hand-drawn. The process was as rewarding as the final result.
Posters
We created six hand-illustrated 16" x 24" posters showcasing Subaru Owner Benefits. Printed with layered inks for fine art texture, they became one of the show’s most stolen—and loved—items.
Artists Portfolio:A different kind of takeaway
Two sketch artists worked the booth and we needed a solution that would not only protect the artists work, but also create a memorable takeaway that would convey the Owner Benefits or "The Perks" of being a Subaru owner. Thus, the "Artists Portfolio Shell" was born. It had to be simple, something you might see a starving artist do in a coffee shop setting. All sketches and type treatments were sketched by hand.
Badge of Ownership
An exclusive keepsake special to the Subaru brand. If you've ever driven behind someone driving a Subaru, you may have seen these. These are small affinity badges that work as an expandable system to highlight the owners interests and where they've been. It was only appropriate to create one for this specific event.
Up Next:
NissanNPS Awareness Kit
View Project →
Subaru of AmericaNational Sales Meeting
Role: Design, IllustrationCreative Director: Chris BishopCopywriter: Ric Hawthorne Account Manager: Jane Horner
The Subaru National Business Conference embraced a coffee theme—fitting for its Seattle setting. From booth design to takeaways, every detail reflected a casual, creative vibe true to the brand.
The Mark
To match the hand-drawn vibe, I designed a simple, sticker-style mark—like something you'd spot on a coffee shop wall.
Illustration
In a digital-first world, the best part of this project was going fully analog—every image and type treatment was hand-drawn. The process was as rewarding as the final result.
Posters
We created six hand-illustrated 16" x 24" posters showcasing Subaru Owner Benefits. Printed with layered inks for fine art texture, they became one of the show’s most stolen—and loved—items.
Artist's Portfolio: A different kind of takeaway
Two sketch artists worked the booth and we needed a solution that would not only protect the artists work, but also create a memorable takeaway that would convey the Owner Benefits or "The Perks" of being a Subaru owner. Thus, the "Artists Portfolio Shell" was born. It had to be simple, something you might see a starving artist do in a coffee shop setting. All sketches and type treatments were sketched by hand.
Badge of Ownership
An exclusive keepsake special to the Subaru brand. If you've ever driven behind someone driving a Subaru, you may have seen these. These are small affinity badges that work as an expandable system to highlight the owners interests and where they've been. It was only appropriate to create one for this specific event.
Up Next:
NissanNPS Awareness Kit
View Project →
Subaru of AmericaNational Sales Meeting
Role: Design, IllustrationCreative Director: Chris BishopCopywriter: Ric HawthorneAccount Manager: Jane Horner
The Subaru National Business Conference embraced a coffee theme—fitting for its Seattle setting. From booth design to takeaways, every detail reflected a casual, creative vibe true to the brand.
The Mark
To match the hand-drawn vibe, I designed a simple, sticker-style mark—like something you'd spot on a coffee shop wall.
Illustration
In a digital-first world, the best part of this project was going fully analog—every image and type treatment was hand-drawn. The process was as rewarding as the final result.
Posters
We created six hand-illustrated 16" x 24" posters showcasing Subaru Owner Benefits. Printed with layered inks for fine art texture, they became one of the show’s most stolen—and loved—items.
Artist's Portfolio: A different kind of takeaway
Two sketch artists worked the booth and we needed a solution that would not only protect the artists work, but also create a memorable takeaway that would convey the Owner Benefits or "The Perks" of being a Subaru owner. Thus, the "Artists Portfolio Shell" was born. It had to be simple, something you might see a starving artist do in a coffee shop setting. All sketches and type treatments were sketched by hand.
Badge of Ownership
An exclusive keepsake special to the Subaru brand. If you've ever driven behind someone driving a Subaru, you may have seen these. These are small affinity badges that work as an expandable system to highlight the owners interests and where they've been. It was only appropriate to create one for this specific event.
Up Next:
NissanNPS Awareness Kit
View Project →