SupernolaDigital + Social Ecosystem
My Role: Creative DirectorDesign: B. Schultz, E. Lawrence, A. ZehnderCopy: N.Rahman, K. Milligan, Justin NinnemanPhoto: Adam Ryan Morris, N. Rahman, Justin NinnemanVideo: R. Reeve, S. Ortega, M. Scott
Supernola came to Margle for a full digital ecosystem. We delivered a North Star strategy with core content pillars, expanded their visual brand, and created a wide range of paid and organic assets—plus a website, email campaigns, and more.
Strategy
“Inspire healthy choices, one tasty cluster at a time” was our guiding mantra. We built the strategy around three core content pillars: Purpose, Craft, and Empowerment.
Purpose shared founder Cindy Poiesz’s story and the wholesome intent behind the ingredients.Craft showcased the quality and care behind each product, making healthy eating feel accessible.Empowerment motivated realistic lifestyle changes—big or small—while shaping the brand’s tone and voice.
Recipe Highlight Content Series
We created a series of long-form YouTube recipe videos—part America's Test Kitchen, part brand storytelling—to highlight Supernola’s superfood ingredients and show users how to enjoy them. Featuring founder Cindy Poiesz, the content built brand connection and inspired like-minded viewers. Recipes were also made shareable via the website and email.
Apple Spice Superfood Bread
Dark Chocolate Nut Crunch Cheesecake
Smoothie Bowl Popsicles
Supernola Stacks
Organic Content
A variety of static and animated organic content was created to educate and inspire the social audience.
Mindful Moment Series
This 12-part video series delivered quick bursts of positivity during the pandemic, with :60 clips on wellbeing, motivation, goal-setting, and the founder’s personal journey.
Episode 6: Gratitude
Episode 8: Motivation
We launched visually rich email flows targeting new and existing customers—including welcome series, product launches, nutrition tips, post-purchase, abandoned cart, and promos.
Up Next:
Indian MotorcycleFTR 1200 Brand Identity
View Project →
SupernolaDigital + Social Ecosystem
My Role: Creative DirectorDesigner: Blake Schultz, Erin Lawrence, Andrea ZehnderCopywriter: Niamh Rahman, Katherine Milligan, Justin NinnemanPhoto: Niamh Rahman, Adam Ryan Morris, Justin NinnemanVideo: Ryan Reeve, Spencer Ortega, Matt Scott
Supernola came to Margle for a full digital ecosystem. We delivered a North Star strategy with core content pillars, expanded their visual brand, and created a wide range of paid and organic assets—plus a website, email campaigns, and more.
Strategy
“Inspire healthy choices, one tasty cluster at a time” was our guiding mantra. We built the strategy around three core content pillars: Purpose, Craft, and Empowerment.
Purpose shared founder Cindy Poiesz’s story and the wholesome intent behind the ingredients.Craft showcased the quality and care behind each product, making healthy eating feel accessible.Empowerment motivated realistic lifestyle changes—big or small—while shaping the brand’s tone and voice.
Recipe Highlight Content Series
We created a series of long-form YouTube recipe videos—part America's Test Kitchen, part brand storytelling—to highlight Supernola’s superfood ingredients and show users how to enjoy them. Featuring founder Cindy Poiesz, the content built brand connection and inspired like-minded viewers. Recipes were also made shareable via the website and email.
Apple Spice Superfood Bread
Dark Chocolate Nut Crunch Cheesecake
Smoothie Bowl Popsicles
Supernola Stacks
Organic Content
A variety of static and animated organic content was created to educate and inspire the social audience.
Mindful Moment Series
This 12-part video series delivered quick bursts of positivity during the pandemic, with :60 clips on wellbeing, motivation, goal-setting, and the founder’s personal journey.
Episode 6: Gratitude
Episode 8: Motivation
We launched visually rich email flows targeting new and existing customers—including welcome series, product launches, nutrition tips, post-purchase, abandoned cart, and promos.
Up Next:
Indian MotorcycleFTR 1200 Brand Identity
View Project →
SupernolaDigital + Social Ecosystem
My Role: Creative DirectorDesigner: Blake Schultz, Erin Lawrence, Andrea ZehnderCopywriter: Niamh Rahman, Katherine Milligan, Justin NinnemanPhoto: Niamh Rahman, Adam Ryan Morris, Justin NinnemanVideo: Ryan Reeve, Spencer Ortega, Matt Scott
Supernola came to Margle for a full digital ecosystem. We delivered a North Star strategy with core content pillars, expanded their visual brand, and created a wide range of paid and organic assets—plus a website, email campaigns, and more.
Strategy
“Inspire healthy choices, one tasty cluster at a time” was our guiding mantra. We built the strategy around three core content pillars: Purpose, Craft, and Empowerment.
Purpose shared founder Cindy Poiesz’s story and the wholesome intent behind the ingredients.Craft showcased the quality and care behind each product, making healthy eating feel accessible.Empowerment motivated realistic lifestyle changes—big or small—while shaping the brand’s tone and voice.
Recipe Highlight Content Series
We created a series of long-form YouTube recipe videos—part America's Test Kitchen, part brand storytelling—to highlight Supernola’s superfood ingredients and show users how to enjoy them. Featuring founder Cindy Poiesz, the content built brand connection and inspired like-minded viewers. Recipes were also made shareable via the website and email.
Apple Spice Superfood Bread
Dark Chocolate Nut Crunch Cheesecake
Smoothie Bowl Popsicles
Supernola Stacks
Organic Content
A variety of static and animated organic content was created to educate and inspire the social audience.
Mindful Moment Series
This 12-part video series delivered quick bursts of positivity during the pandemic, with :60 clips on wellbeing, motivation, goal-setting, and the founder’s personal journey.
Episode 6: Gratitude
Episode 8: Motivation
We launched visually rich email flows targeting new and existing customers—including welcome series, product launches, nutrition tips, post-purchase, abandoned cart, and promos.
Up Next:
Indian MotorcycleFTR 1200 Brand Identity
View Project →