WeichertWorkforce MobilityBrand Guidelines
Role: Creative DirectorECD: Amanda FordDesign: Tania Velin, Jordan Parvex Motion: Victor Santos
Our mission was to create a bulletproof set of visual guidelines to help the global Weichert Workforce Mobility organization support their brand voice, look, tone, and feel.
A thorough approach
This brand deck went beyond standard guidelines—type, color, logo, and tone—to deliver a full strategic framework for Weichert Workforce Mobility. From custom visual elements to art direction and motion, we built a cohesive system that firmly positioned WWM as a bold, bulletproof brand.
Motion
Motion is key to WWM’s brand identity—but easy to misuse. To ensure consistency, we built a clear, comprehensive motion guide outlining do’s, don’ts, and best practices. We also delivered ready-to-use animated assets like arrows and lower thirds for quick, on-brand customization.
Up Next:
Saint KateSocial Strategy
View Project →
WeichertWorkforce MobilityBrand Guidelines
Role: Creative DirectorExecutive Creative Director: Amanda FordDesigners: Tania Velin, Jordan Parvex Motion Director & Design: Victor Santos
Our mission was to create a bulletproof set of visual guidelines to help the global Weichert Workforce Mobility organization support their brand voice, look, tone, and feel.
A thorough approach
This brand deck went beyond standard guidelines—type, color, logo, and tone—to deliver a full strategic framework for Weichert Workforce Mobility. From custom visual elements to art direction and motion, we built a cohesive system that firmly positioned WWM as a bold, bulletproof brand.
Motion
Motion is key to WWM’s brand identity—but easy to misuse. To ensure consistency, we built a clear, comprehensive motion guide outlining do’s, don’ts, and best practices. We also delivered ready-to-use animated assets like arrows and lower thirds for quick, on-brand customization.
Up Next:
Saint KateSocial Strategy
View Project →
WeichertWorkforce MobilityBrand Guidelines
Role: Creative DirectorExecutive Creative Director: Amanda FordDesigners: Tania Velin, Jordan Parvex Motion Director & Design: Victor Santos
Our mission was to create a bulletproof set of visual guidelines to help the global Weichert Workforce Mobility organization support their brand voice, look, tone, and feel.
A thorough approach
This brand deck went beyond standard guidelines—type, color, logo, and tone—to deliver a full strategic framework for Weichert Workforce Mobility. From custom visual elements to art direction and motion, we built a cohesive system that firmly positioned WWM as a bold, bulletproof brand.
Motion
Motion is key to WWM’s brand identity—but easy to misuse. To ensure consistency, we built a clear, comprehensive motion guide outlining do’s, don’ts, and best practices. We also delivered ready-to-use animated assets like arrows and lower thirds for quick, on-brand customization.
Up Next:
Saint KateSocial Strategy
View Project →